{"id":3930,"date":"2026-06-29T16:48:09","date_gmt":"2026-06-29T14:48:09","guid":{"rendered":"https:\/\/actus.cd-systems.fr\/?p=3930"},"modified":"2026-06-29T17:15:32","modified_gmt":"2026-06-29T15:15:32","slug":"apple-la-fin-de-lexception-le-geant-a-la-pomme-rattrape-par-la-hausse-des-prix","status":"publish","type":"post","link":"https:\/\/actus.cd-systems.fr\/index.php\/2026\/06\/29\/apple-la-fin-de-lexception-le-geant-a-la-pomme-rattrape-par-la-hausse-des-prix\/","title":{"rendered":"Apple : la fin de l\u2019exception ? Le g\u00e9ant \u00e0 la pomme rattrap\u00e9 par la hausse des prix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pendant des mois, Apple semblait \u00e9voluer dans un <strong>univers parall\u00e8le<\/strong>. Alors que le march\u00e9 du PC subissait de plein fouet les <strong>p\u00e9nuries de m\u00e9moire et de stockage<\/strong> \u2014 avec des hausses de prix en cascade \u2014, la marque \u00e0 la pomme, elle, affichait une sereine indiff\u00e9rence. Pire : elle enfon\u00e7ait le clou en mars 2026 en lan\u00e7ant le <strong>MacBook Neo \u00e0 699 \u20ac<\/strong>, un produit moins cher que la plupart des PC du march\u00e9. Une premi\u00e8re historique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le myst\u00e8re des stocks d\u2019Apple<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certains observateurs avancent une explication : Apple aurait <strong>anticip\u00e9 la crise<\/strong> en signant des contrats d\u2019approvisionnement \u00e0 long terme, lui garantissant des <strong>prix et des volumes stables<\/strong>, tandis que les autres constructeurs se battaient pour des miettes\u2026 \u00e0 prix d\u2019or. Une strat\u00e9gie qui aurait permis \u00e0 la marque maintenir ses tarifs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le retour \u00e0 la r\u00e9alit\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u2019illusion n\u2019a qu\u2019un temps, <strong>toute sa gamme a augment\u00e9 \u00e0 compter du 25 juin 2026<\/strong>. Et les hausses sont loin d\u2019\u00eatre anodines :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MacBook Neo (256 Go)<\/strong> : <strong>+100 \u20ac<\/strong><\/li>\n\n\n\n<li><strong>iPad (128 Go)<\/strong> : <strong>+120 \u20ac<\/strong><\/li>\n\n\n\n<li><strong>iMac (16 Go\/256 Go)<\/strong> : <strong>+300 \u20ac<\/strong><\/li>\n\n\n\n<li><strong>MacBook Air (16 Go\/512 Go)<\/strong> : <strong>+200 \u20ac<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Des hausses qui interrogent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le plus surprenant ? La <strong>logique des ajustements<\/strong>. Alors que la m\u00e9moire vive et le stockage sont les principaux responsables de la flamb\u00e9e des co\u00fbts, un <strong>iMac avec 16 Go de RAM et 256 Go de stockage<\/strong> voit son prix bondir de 300 \u20ac, tandis qu\u2019un <strong>MacBook Air (16 Go\/512 Go)<\/strong> \u2014 donc avec <em>plus de stockage<\/em> \u2014 n\u2019augmente \u00ab que \u00bb de 200 \u20ac. Une incoh\u00e9rence qui laisse <strong>perplexe<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019argument Mac vs PC s\u2019effondre<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fini, donc le discours selon lequel <em>\u00ab il n\u2019y a plus aucune raison de rester sous Windows, vu que les Mac ne subissent pas la hausse des prix \u00bb<\/em>. Non seulement Apple est <strong>touch\u00e9 de plein fouet<\/strong>, mais les augmentations sont parfois <strong>plus brutales<\/strong> que chez la concurrence. Une ironie de l\u2019histoire : apr\u00e8s avoir jou\u00e9 les trouble-f\u00eates, la marque se retrouve <strong>dans la m\u00eame gal\u00e8re que les autres constructeurs<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendant des mois, Apple semblait \u00e9voluer dans un univers parall\u00e8le. Alors que le march\u00e9 du PC subissait de plein fouet les p\u00e9nuries de m\u00e9moire et de stockage \u2014 avec des hausses de prix en cascade \u2014, la marque \u00e0 la pomme, elle, affichait une sereine indiff\u00e9rence. Pire : elle enfon\u00e7ait le clou en mars 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","entry","has-media"],"_links":{"self":[{"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/posts\/3930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3930"}],"version-history":[{"count":2,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/posts\/3930\/revisions"}],"predecessor-version":[{"id":3932,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/posts\/3930\/revisions\/3932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/media\/3933"}],"wp:attachment":[{"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actus.cd-systems.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}